Research on digital marketing system data model based on cloud computing

Hua Sun

COMPUTER MODELLING & NEW TECHNOLOGIES 2013 17(5C) 62-66

Department of Business Administration, Henan Polytechnic, Zhengzhou 450046, China

This paper proposed database marketing systems architecture based the Hadoop cloud computing, in order to achieve massive data processing and digital marketing, with taking the Group database marketing system as an example. In short, we build a cloud-based smart grid architecture of marketing, rely on the existing electricity network, as the theoretical basis for a national smart grid development planning, use cloud computing and the foundation of Hadoop platform technology. The process give full play to the advantages of the cloud computing model, provides open interconnect server and client interaction, system management background, unified and convenient resource allocation. This experiment reflects the true nature of the smart grid marketing system, provides valuable theoretical basis and practical significance for the development of smart grid.