Economic benefit evaluation model of E-commerce based on DEA

Xue Wu^{1, 2}

¹Business Administration College, Chongqing University of Science and Technology, Chongqing City, China

²International College, National Institute of Development Administration, Bangkok, Thailand

E-commerce, a new business transaction mode, becomes the key drive of regional economic growth. Without time-space limitations and with different trade mode, higher cost efficiency of commodity circulation and informationization degree of transactions, E-commerce plays an important role in enterprise, industrial and even regional economic development. Based on microscopic and macroscopic perspectives, economic benefit evaluation model of enterprise E-commerce, economic benefit evaluation model of industrial E-commerce and economic benefit evaluation model of regional E-commerce were established using DEA. A deep analysis was conducted to applications of the established models, including economic evaluation before and after E-commerce, economic evaluation of different regions within the same time period, and economic evaluation of same region at different time periods of E-commerce promotion. Meanwhile, three pieces of improvement advices were given to facilitate continuous E-commerce development and increase economic benefit of regional E-commerce.