Technological structure determination of Chinese creative cultural product export
Haibin Cong 1,2, Deling Zou3
COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12A) 507-512
1 Business School , Ningbo University, No.818 Feng Hua Road, Ningbo 315211,Zhejiang, China
2 School of Economics, Nanjing University, No.22 Hankou Road, Nanjing 210093, China
3 Institute of Modern Logistics,Zhejiang Wanli University, No.8 Qianhu Road,Ningbo 315100,Zhejiang, China
This paper adopts Technology Content Index and Relative Technological level Index to determine export structure of Chinese creative cultural products in the past decade. The results show that creative cultural products exported from China are mainly of middle or low technology content; the overall technological level of export structure of creative cultural products is lower than the world level, which has not been improved for a long period of time. Therefore, China should strengthen originality and technological innovation, bring cultural resources into full play, and further optimize industrial and export structure of creative cultural industries.