Benefits balance mechanism of network finance based on e-commerce platform
Huang Lingling1, Zhao Yuan1
COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 433-437
1North China University of Technology, No.5, Jingyuanzhuang Road, Beijing, China.
Information asymmetry is one of the main reason which leads to the financing difficulties of small and medium enterprises (SMEs), while network financing based on e-commerce platform can reduce information asymmetry degree and provide a new approach for SMEs to solve their financing difficulties. In this article, we built some games model based on the theories and methods of game theory to analysis profit distribution and Nash Equilibrium of each participant in e-commerce financing, and we differ the finance model into accounting-based lend and network finance based on e-commerce platform. The results show that the introduction of e-commerce into financing can play a positive role in increasing the financing scales of SMEs, reducing the risks of bank, and enhancing the value-added service of e-commerce platforms. There is also an optimal solution about profit distribution, thus achieving a win-win outcome for all stakeholders.