Modelling and simulating adoption behaviour of enterprise environmental innovation technology under niche strategy
Aiwu Zhao1, Hongjun Guan2
COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 84-88
1School of Management, Jiangsu University, Zhenjiang Jiangsu, 212013, PR China
2School of Management Science and Engineering, Shandong University of Finance and Economic, Jinan Shandong, 250014, PR China
Due to the complexity and diversity of human behavior, social system is unpredictable and difficult to be quantified. In this paper, we used computational experiment method to simulate the adoption behaviour of enterprise environmental innovation technology under different scenarios. The model was rebuilt referring to the abstraction of real world. It analyzed the relationship between internal dynamic mechanism and policy intervention during the emerging of stable innovation niche. The experimental results showed that policy intervention can influence the adoption of enterprise environmental innovation technology. Especially, through the combination of a set of policy, the advantages of environmental innovation niche can be fully employed in different market. By reducing the risks of adopting environment innovation technology, new product market can realize the phenomenon of “long tail”. This would inspire more enterprises to adopt environmental innovation technologies.