Research on Modeling and Evaluation of Chinese Tourism Competitiveness based on Double Diamond Model

Xia Yang

COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 890-894

Land Resources College of China West Normal University, Nanchong City, Sichuang Province, China, 637002

Double diamond model was proposed by Michael Porter in 1990 who is a famous strategic management scientist of Harvard Business School. It is used to analyze how a country develops overall advantages to win strong international competitiveness. In this paper, the evaluation model of Chinese tourism competitiveness was established based on the double diamond model and six influencing factors, including resource factors, demand conditions, supporting industries, enterprise composition in tourism industry, government function and industrial innovation capacity. For the sake of data authenticity and availability, the established evaluation model divided world tourism consumption region into developed countries and developing countries. It evaluated different regions or regional consumers. Finally, some policy suggestions against the poor competitiveness of Chinese tourism were proposed.