Study on Finance Procedure Optimization of Small-Medium Logistics Enterprises Based on Bayesian Game
Xin Zhang1, Dingzhong Tan1, Cheng Zhang2
COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 918-922
1Jiaxing University, Jiaxing City, Zhejiang Province, China, 314200
2 Hubei University of Arts and Science, Xiangyang, China, 441053
Bayesian game is employed to study the applicability of modern financial products for small-medium logistics enterprises, analyze the roles and service procedure of innovative financial products in logistics industry. In loan market, product competitiveness affects market behaviors significantly, while market information asymmetry weakens small-medium logistics enterprises in the game of the market, making them pay more for loans than others. As revealed in Nash equilibrium solution, small-medium logistics enterprises can achieve the fund for their development through innovative financial products including logistics finance and network finance. After the model and procedure of financial service for the small-medium logistics enterprises was changed, the fund needed for their development was the most optimal way. These products include market network design, competition, information technology, perceived risk, trust , information, and process design. Based on the framework, a case study was carried in logistics field.