Tourist flow-control study based on utility

Liu Zhusheng

COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(2) 205-211

Business School, Sichuan University, Wangjiang Road 29, Chengdu 610064, China

The key to solving tourist congestion during peak seasons is to improve the level of management and control the tourist flow in a scientific manner. Scenic capacity is usually set to a fixed value. Consequently, many plans have been developed, but have often produced poor results in practice. The utility concept in economics was introduced in this study, according to the law of diminishing marginal utility; then a scenic spot utility function was proposed. With the aim of maximizing the utility value, a mathematical programming model was developed. Through the process of solving the example problem, it was shown that, in a certain number of tourists, scenic managers can optimize each visitor route to upgrade the tourist experience by effectively managing the flow of visitors.