ANALYSIS OF THE PUBLIC SATISFACTION INDEX OF PUBLIC CULTURAL SERVICES BASED ON THE GREY CORRELATION AHP METHOD

Liping Fu¹, Juan Li^{1, 2}

¹Public Resource Management Research Center, College of Management and Economics Tianjin University, Tianjin, China

²Hebei United University, 46 Xinhua Road, Tangshan, Hebei, China

The public is the service object of the public cultural services while the public satisfaction index is the main indicator in the judgment of the public cultural service effect. The Grey Correlation Method is applied to selecting the main factors which influence the public satisfaction index of public cultural services, and the number of public library, the public cultural activities of organizations, and the number of staff in the public cultural service institutions is the most three important factors. After that, the paper builds public satisfaction model based on grey correlation AHP, applies the method to evaluating the current public satisfaction of public cultural services in China, and proposes the specific measures to improve and promote public cultural services in China on the basis of the evaluation result.