A market segmentation model of enterprise marketing based on an improved grey correlation analysis methods

Mei Yang

Chongqing College of Electronic Engineering, Chongqing, China

In order to make out quick and effective enterprise sales strategy, this paper studies market segmentation for key brand products and proposes a market segmentation model based on an improved grey correlation analysis methods. Key indicators about market segmentation are analysed first. These indicators are then subject to standardization to be in the unified measurement. On this basis, classical grey correlation analysis methods get impTableroved and Hamming distance is adopted to cope with fuzzy information. Grey correlation coefficient and grey correlation degree of market segmentation are acquired. AHP is introduced to assign weight to indicators of market segmentation in order to get weighed comprehensive grey correlation degree. Finally, test is given to the effectiveness, scientific nature and feasibility of the model and algorithm through case study of a brand product.