Study on enterprise extension marketing model based on extension engineering methods

Tian Jia

Business Administration Department, Henan Polytechnic, Zhengzhou 450046, P.R. China

This paper studies the marketing strategy of enterprises and proposes an enterprise extension marketing model based on extension engineering methods under market economy. The matter-element model for enterprise marketing is established on extension theory, and the matter-element features, values and discourse domain are studied to produce more marketing strategies. These strategies are subject to extension priority-degree evaluation for convergence analysis. Compatibility analysis is also carried out. Empirical studies prove the model to be feasible and effective.