Nature, meanings, and elements of the marketing strategy

Trufka Dimitrova, Margita Yanкоva

COMPUTER MODELLING & NEW TECHNOLOGIES 2015 19(4C) 37-41

Konstantin Preslavsky University of Shumen, Faculty of Mathematics and Computer Sciences, Department of Economics and modeling, Shumen, Bulgaria

A review was made, considering the views of 10 leading foreign and Bulgarian authors regarding the nature and elements of the marketing strategy. Based on the different approaches, the meaning of the marketing strategy and its efficient application, a new vision is represented regarding the nature of the marketing strategy, methods for consistency, and combination of elements, and their content.