Research on Strategies of Pricing and Coordinating in Reverse Supply Chain for Duopoly Recovery Competition

Zhou Zhanfeng 

COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 424-428

School of Mechatronic Engineering, XI’AN Technological University, China

By using the Game Theory, this paper studied the pricing problem in multi-level reverse supply with a single manufacturer, a single retailer and duopoly recycler. Pricing model was established in non-cooperative game and cooperative game separately and the optimal pricing strategy was got. Considering that there are many procedures in multi-level reverse supply and the preference for the contract of each enterprise maybe distinct, this paper built a combined contract with price discount contract and revenue sharing contract. At last an example was given and the result shows that the combined contract is effective to coordinate reverse supply chain